Founder Bio

Rosaline Li is a Shanghai-based Asia Operating Consultant with over 22 years of on-the-ground experience across manufacturing and consumer sectors. Her work spans Asia-based sourcing execution, supplier vetting, cost optimization, product scale-up, and M&A execution and value-creation initiatives throughout the deal lifecycle, with particular emphasis on margin sustainability and operational resilience.

Rosaline previously served as China Liaison & Sourcing Manager for Keystone Capital, a Chicago-based private equity firm, where she led Asia-side sourcing, commercial diligence, and acquisition initiatives for numerous U.S.-based portfolio companies. Her efforts led to cost reductions, revenue growth, and the establishment of strategic supplier partnerships, securing multi-year contracts with Fortune 100 and 500 companies. Prior to Keystone, Rosaline worked with U.S.-based companies including Analogic and Eastman Kodak, supporting China localization, supplier transition, and manufacturing readiness for complex industrial and technology products.

Rosaline partners directly with deal teams to surface Asia-side risks early and transform sourcing execution into durable EBITDA improvement. Her hands-on approach enables faster diligence, clearer cost visibility, and durable margin performance.

Rosaline earned BBA in marketing from Bohai University, China. Certified Logistics Engineer from China Federation of Logistics & Purchasing (CFLP), TÜV-Certified Internal Auditor for ISO9001 and ISO13485.